The Purchase Trigger™ - Marketing that triggers buying behavior
The Purchase Trigger™ - Marketing that triggers buying behavior
People don’t buy with logic. They buy with emotion, then justify it with logic.This book teaches you how to pull the emotional triggers that open wallets.
How it works
When someone buys something, they think they made a logical decision.
But that’s not how it actually works.
The subconscious makes the call first.
It's triggered by a feeling: this feels right, this feels safe, this feels exciting.
Then the conscious mind scrambles to justify it:
“It’s a good deal.”
“I deserve it.”
“I need this for work.”
This book teaches you how to trigger that first response, the emotional yes, that happens before logic even shows up.
You’ll learn the exact phrases, patterns, and positioning that speak directly to the emotional part of the brain that decides.
Once you hit that spot, the rest takes care of itself.
You won’t need to explain, argue, or discount.
The sale happens fast, because it feels right.
What you get
You get the tools that make people pull out their wallets, fast, and without second-guessing.
After reading this book, you'll know how to:
- Make your offer feel like a no-brainer, so buying feels urgent, personal, and automatic.
- Say exactly what your buyer needs to hear, even when they can’t explain why they want it.
- Trigger the emotions that make people click, buy, or sign up automatically.
- Bypass hesitation and flip the switch that makes people act now, without pressure, hype, or discounts.
- Build offers that feel more valuable, without changing the product or lowering the price.
You’ll know how to pull the emotional trigger that gets the yes, before they’ve even finished reading or listening.
Whether you're selling a product, offer, idea, or service…
This book gives you the system that gets people to act now.
The Chapters
Chapter 1: How to Make Anyone Addicted to Buying From You
Chapter 2: How to Make People Believe Everything You Say
Chapter 3: This Makes People Act Like Sheep
Chapter 4: Why Smart People Make Dumb Decisions
Chapter 5: How to Make Strangers Feel Like They Owe You Money
Chapter 6: How to Control Anyone's Emotions Like a TV Remote
Chapter 7: How to Make People Pick What You Want Every Time
Chapter 8: How to Make People Believe Anything You Want
Chapter 9: How to Make Your Product Part of Their Identity
Chapter 10: How to Make Any Price Feel Like a Steal
Chapter 11: How to Hijack Anyone's Attention in Seconds
Chapter 12: How to Turn A Small Yes Into a Big Sale
Chapter 13: How to Use People's Doubts Against Them
Chapter 14: How to Read Minds and Predict Behavior
Chapter 15: How to Make People Incapable of Saying No
Epilogue: Your New Superpower
Digital Version
You get the book in two formats:
A downloadable PDF and access through our free reading app.
Use the PDF to save or print. Or read inside the app for a clean, focused experience on any phone, tablet, or desktop, works on iPhone, Android, and more.
No shipping. No waiting.
You get both instantly, and you can start reading in minutes.
Audiobook + Digital Version
You get the full digital version and the audiobook, perfect if you learn best by listening or want to absorb it while driving, walking, or working out.
Clear, no-filler narration that keeps you focused and moves fast.
You can listen inside our free app on any device (Android and iPhone)
Instant access, just press play and start learning.
Hardcover Version
A premium hardcover version, built to last, made to mark up, and shipped worldwide.
This is a limited run, printed in small batches due to high demand.
If it’s in stock, you’ll see the option at checkout. If not, it’s temporarily sold out.
Gurantee
Over 10,000 readers have used our books to change their lives.
That’s why we’re confident offering a 90-day guarantee.
If you read The Purchase Trigger and use even a few of the tools, and don’t feel a real shift in your love life, we’ll give you every penny back.
All we ask is that you show us you actually used it.
The risk is on us.
The choice is yours.
A set of hidden triggers that shape what people believe, want, and buy.
Each chapter gives you a different trigger.
Pull the right one at the right time, and they buy without hesitation.
Choice
The Choice Trigger
Freedom of choice is an illusion.
By structuring options with anchors, decoys, and defaults, you frame decisions in your favor without pressure.
People feel in control, but they pick exactly what you wanted.
Use it to make your offer the obvious, easy, and most chosen one.
Anchor
The Anchor Trigger
Price has no meaning without comparison.
By setting different anchors strategically, you make your real price feel like a bargain, without lowering it.
Perceived value rises instantly.
Use it to justify premium pricing and eliminate price objections.
Reciprocity
The Reciprocity Trigger
When people receive unexpected value, their brain creates a need to give back.
It’s human wiring.
The debt lingers until it’s repaid.
Warning: Using this trigger in the right moments will make people want to buy, before you even pitch.
Emotional
The Emotional Trigger
Every buying decision is emotional, then justified with logic.
This trigger helps you tap into feelings like desire, fear, or pride that push people into action.
You’re selling the feeling they get after they say yes.
And once they feel the outcome, the sale is already made.
Story
The Story Trigger
Stories taught us how the world works.
From bedtime tales to school lessons to life advice.
The human brain is trained to trust a narrative more than raw facts.
Facts get questioned, stories get felt.
When your offer is wrapped inside a story, they believe and buy.
Identity
The Identity Trigger
We like to act in ways that match how we see ourselves.
If your product helps them feel consistent, like someone who makes smart or bold decisions, they’ll lean in.
Use it to make buying feel like staying true to who they are.
FAQs
Is this ethical?
That depends on how you use it.
This book gives you tools, real psychological triggers that shift how people think and decide.
And like fire, those tools are neutral.
Fire can warm a home or burn one down.
The same is true here.
You can use these triggers to help, persuade, inspire, or manipulate.
The book doesn’t decide that for you.
It gives you the power.
What you do with it is up to you.
How is this different from other books?
Most books give you generic tips: “build trust,” “show value,” “handle objections.”
This one gives you applicable triggers.
Psychological switches that change how people feel, decide, and buy.
You won’t learn how to “sound convincing.”
You’ll learn how to shape emotion, frame choices, and make price feel irrelevant.
That's how you make people want to buy, before you even ask.
Who is this for?
It’s for anyone who needs people to say yes, without begging, convincing, or lowering your price.
If you sell, persuade, pitch, or present… this is for you.
Whether you’re a:
– Marketer
– Salesperson
– Copywriter
– Founder
– Freelancer
– Funnel builder
– Content creator
– Coach or consultant
– Course seller
– Closer
– Agency owner
– Brand strategist
– Email marketer
– DTC or SaaS entrepreneur
– Or just someone who wants more influence in conversations
This book gives you the missing triggers.
So you stop guessing…
And know how to make more people buy.
What’s in it, exactly?
Inside, you’ll find the psychological purchase triggers that shape how people say yes.
Each one is a tool.
No fluff or theory, the exact words, frames, and mental shortcuts people respond to.
You’ll learn how to:
– Make any price feel like a bargain
– Create instant authority without credentials
– Trigger urgency without sounding desperate
– Use stories to override objections
– Build emotional momentum that closes sales
– Make people see your offer as part of their identity
You won’t just understand persuasion.
You’ll use it, intentionally, confidently, and ethically.
How soon will I see results?
Many readers start seeing better responses the same week they apply a few triggers.
The more you layer them, the more powerful your influence becomes.
It’s like switching from guessing...
To knowing exactly what makes people say yes.
What if it doesn’t work for me?
Then you don’t pay.
If you read the book, apply what’s inside, and it doesn’t increase your sales, we’ll give you your money back.
You’ve got 90 days.
All we ask is that you show us how you applied the techniques. Terms apply.
We take the risk. You keep the power.
Does this work with any business?
Yes, if humans are involved.
This is for anyone who wants more yeses and fewer maybes.
It works whether you’re selling online, in person, in DMs, on stage, or just trying to pitch an idea and get people on board.
If the human brain is involved, it works.
Readers increased revenue with The Purchase Trigger™
Lauren D.I applied the Anchor Trigger to one of our product pages and sales jumped 38% in a week.
Literally just changed the price framing.
We run a small skincare ecom brand, and this book gave me stuff I’ve never seen in any copywriting course.
Marcus L.Closed a $9,000 consulting deal the same day I tested one of the identity techniques.
Didn’t change the offer, just repositioned it so the client saw it as part of who they were becoming.
They said, ‘This just feels right.’
That alone paid for this book 100x over.
Jessica M.I’ve read every ‘sales psychology’ book out there.
None of them gave me results this fast.
I used just two triggers: Story and Reciprocity in a webinar pitch and we did $42,700 in 48 hours.
This is now required reading for my team.
The Mind Backdoor Collection
The Mind Backdoor Collection shows you how to apply psychological backdoors in the places that matter most: Love, sales, and parenting.
The Mind Backdoor™ - Unlock minds and influence them without noticing
The Love Switch™ - Unlock the backdoor to their heart
The Purchase Trigger™ - Marketing that triggers buying behavior
The Parenting Compass™ - Raise them peacefully without losing control